Armadillo Safety Solutions
Website privacy notice
Updated 10 November 2026
Who is responsible for your information?
Armadillo Safety Limited, trading as Armadillo Safety Solutions, is the controller of information submitted through this enquiry form. Our registered office is 23 St Leonards Road, Bexhill-on-Sea, East Sussex, TN40 1HH.
Contact info@armadillo-safety.co.uk or 01233 349040 about your information.
What we collect
We ask for your name, email address, company or organisation, the service required and a brief description of your enquiry. First name, telephone, site location and deadline are optional. If you are enquiring for yourself, you can enter “Individual” as the organisation. We also record when the enquiry was received.
Providing this information is your choice. Without a way to contact you and enough information about the request, we may be unable to respond. Please leave out medical information, confidential employee details and information about other people that we do not need.
Why we use it and our lawful basis
We use the information to answer your request, discuss the work and prepare a quote. Where you ask about services for yourself, we rely on taking steps at your request before entering a contract, or performing a contract with you.
For enquiries on behalf of a company or another organisation, and general business enquiries, we rely on our legitimate interests in responding to prospective clients and managing business communications. Information used to protect the form from abuse supports our legitimate interest in keeping the service secure.
Submitting the form does not subscribe you to marketing. We do not use enquiry details for solely automated decisions with legal or similarly significant effects.
Who can access it
New form submissions are sent directly to Zoho CRM and stored as enquiries for authorised Armadillo personnel to follow up. An email notification containing your enquiry is sent to our business inbox at info@armadillo-safety.co.uk, which uses Zoho Mail. Enquiries submitted through an earlier version of this website may remain in its protected database archive.
Zoho processes enquiry information on our behalf. Its security-code service also receives technical information, such as your IP address, when the form’s security image loads and when you submit. Our website hosting and storage providers, ChatGPT Sites (OpenAI) and Cloudflare, process information needed to operate the service. Relevant information may also be handled by the communication providers used to respond to you, or disclosed where required by law.
Hosting and technical support may involve processing outside the UK. Contact us for information about the providers, processing locations and applicable transfer arrangements.
How long we keep enquiries
We keep information for handling your request and necessary follow-up. Retention is assessed against whether discussions are still active, whether you become a client, and whether particular records are needed for a complaint, dispute or legal obligation. Information should be removed when these reasons no longer apply. You can ask us to review whether your enquiry still needs to be retained.
Contact clicks and website operation
We count daily clicks on telephone and email links to understand how visitors contact us. These counters do not use tracking cookies or store your name, email address or IP address. They do not establish whether a call or email was completed. Hosting and sign-in providers may separately process technical connection and account information to operate and protect the site.
Optional company visitor identification
If you accept optional tracking, Leadfeeder processes technical visitor information, including IP addresses, pages visited and visit times, to help identify companies visiting our website. We use this information to understand interest in our services and assess relevant business follow-up. An identified company does not establish the identity of the individual visitor.
The Leadfeeder tracker loads only after you accept. Its first-party cookies and browser storage can recognise repeat visits: the _lfa cookie lasts up to one year, and _lfa_expiry browser storage can last up to two years. We store your accept or reject preference in your browser until you change it or clear browser storage. Use “Cookie settings” to change your choice at any time. Rejecting optional tracking does not prevent you using the website.
Leadfeeder processes this visitor information on our behalf. See Leadfeeder’s tracking and data processing information. Contact us to request a review or deletion of visitor information held about you. Any business follow-up is assessed separately for relevance and your right to object.
Optional website analytics
With your separate permission, we use Google Analytics to understand visits to our public website and which pages lead to enquiries. Analytics uses page addresses, referring website, visit times, browser and device information and online identifiers. Google receives technical connection information, including your IP address; Google states that GA4 does not log or store individual IP addresses.
We send a page-view event for the page you visit and a successful-enquiry event only after Zoho confirms receipt. Telephone or email link clicks and attempts to submit a form are not counted by our successful-enquiry event. We do not send your form name, contact details, company or enquiry text to Google Analytics. We remove arbitrary query parameters and referring-page paths from the page information we send, and do not enable Google signals or personalised advertising for this measurement.
Analytics loads only after you choose Website analytics in Cookie settings. Permission for Leadfeeder or Google Ads does not enable Analytics. Google may use first-party _ga cookies to distinguish visits and sessions; we configure these cookies to expire after 13 months, with that period renewed on a visit. We store your choice in your browser until you change it or clear browser storage.
Our basis for this optional tracking is your consent. Use Cookie settings to withdraw at any time. Withdrawal stops new Analytics events and clears accessible first-party _ga cookies; it does not remove information already sent. The enquiry form works without Analytics. Google may process information outside the UK. See how Google uses information from sites that use its services and Google Analytics data safeguards. Contact us to discuss your information or exercise your rights.
Optional Google Ads enquiry measurement
With your separate permission, we use Google Ads to measure whether advertising leads to a successfully received fire-safety enquiry. Google Ads measurement starts only after you allow Google Ads enquiry measurement in Cookie settings. Permission for Leadfeeder or Website analytics does not give permission for Google Ads measurement, and the enquiry form works if you decline optional tracking.
This measurement uses advertising click identifiers, the page address, referring website, browser and device information, IP address and the time of the conversion. When Zoho confirms receipt of a fire-safety enquiry, we send Google a conversion event with a random reference to avoid counting that event twice. We do not send your form name, email address, telephone number, company or enquiry text to Google. We do not enable enhanced conversions or personalised advertising for this measurement.
Google may set first-party advertising measurement cookies, including cookies whose names begin with _gcl_, to connect an advertising visit with a later enquiry. These commonly last up to 90 days. The advertising measurement uses our Google Ads account’s 30-day click-through conversion window. Our Cookie settings choice is stored in your browser until you change it or clear browser storage.
Our basis for this optional tracking is your consent. Use Cookie settings to withdraw or change your choice at any time. Withdrawal stops new enquiry conversion events and clears accessible first-party Google advertising measurement cookies; it does not undo information already sent with your permission. Google may process information outside the UK. Read how Google uses information from sites that use its services and Google’s cookie information. Contact us about the handling of your information or to exercise your rights.
Your rights
Depending on the circumstances, you can request access, correction, deletion or restriction of your information. Data portability may apply where we process information automatically on a contractual basis. Contact us using the details above to exercise a right or ask about our response.
Your right to object
You can object to processing based on legitimate interests for reasons relating to your situation. We will consider the objection and explain whether there are grounds to continue.
Complaints
Please contact us if you are concerned about how we use your information. You also have the right to complain to the Information Commissioner’s Office.